Twelve South creates innovative and intuitive accessories for almost every Apple product on the market. From versatile laptop stands, to connected blue devices, Twelve South creates ‘Apple -quality’ gear for your everyday tech nerd.
The products were there, and they had the in-house creative humming, but they wanted to grow sales on their website and felt like their media agency was leaving money on the table.
Our Solution: We grew brand awareness and won thousands of sales from new and old customers by leveraging Meta shop and standard ads, Google performance Max and Google Dynamic Search campaigns. Our omnichannel marketing approach, and expanded customer targeting, worked wonderfully, making this Twelve South’s best year to date.
Target Audience
Apple fans are not few and far between, so anyone who owns an Apple product became our first target audience. However, we didn’t stop there.
Via test and learn, we discovered that the people who were interested in Twelve South products had deep and varied interests such as “Home Automation Enthusiast” or “Audiophile.” These are people who like to have a lot of technology in their home (automatic lights, cameras, etc) and people who nerd out about all things audio.
We are able to use this data shared by our campaigns to further craft copy and creative to reach other audiences.
Notable Campaign: Meta Shop Ads
This campaign generated a ROAS of 2.64!
Meta Shop ads are a great option for Ecommerce businesses, meeting consumers with shoppable opportunities right in their feed
They are easy to set up and require no creative beyond the product images you upload to the ecommerce manager.
Results
Meta (TOF)