SoMad Awareness Campaign

SoMad, a hot, new art gallery and studio in Manhattan was launching one of their biggest initiatives to date: Activation TV. The digital series exclusively featured Black, LGBTQ+ artists and leaders. What they needed was an audience.

We developed a campaign with highly-specialized targeting, intended to find the most engaged audience. Then we created ads that would quickly communicate the program’s message, while capturing the voice and tone of the movement it was championing.

  • Increased website traffic 10x in just 2 weeks
  • Campaign CPC of $0.33 (5x better than average CPC across all industries)
  • 700,000 impressions in just two months
  • Made creative enhancements that increased video ad impressions by 14x month-over month