Traditionally, lenders have made it difficult to evaluate student loan refinancing options. Enter Splash Financial, a loan marketplace that makes it easy to compare rates and empowers people to find the best rate and loan for their needs.
It’s a compelling value proposition, however their advertising failed to convey their point of difference.
Previous Splash Financial Work
Our Approach: We started with a messaging overhaul that better conveyed Splash’s point of difference while being mindful of financial compliance standards. Next, we completed a brand design evolution that better fit Splash’s personality and helped separate it from the pack.
Strike 2 Campaign
Results
We set out with one goal: Get more people to check their Refi rate with Splash–and they did.
