Verde Farms, an organic, grass-fed beef company, decided to bring their formerly private-label brand to the market with a new consumer-focused visual identity. Having never invested in paid media, Verde Farms engaged Strike 2 to simultaneously support on-shelf distribution with retail partners and drive direct to consumer sales.
Verde Farms Paid
Our Solution
We dug into Verde’s target audience and updated the brand’s look and messaging to better convey its point of difference.
Messaging: Happier cattle, healthier beef. Verde Farms is better for the cattle, the ranchers, the planet, and you.
Look and Feel: We used a mix of photography and illustration to stand out from the competition and highlight the happy cattle, grazed and raised on sun drenched, open pastures.
The strategic paid media mix across search, social and Amazon was designed to:
Increase visibility for the brand and establish Verde Farms as the go-to for organic, grass-fed beef.
Demonstrate support to key retailers by driving geo-targeted traffic to a store locator tool on Verde Farms’ website.
Drive sales via Amazon Fresh (their first non-retail partnership).
Strike 2 Campaign
Results
Drove significant sales, store locator searches and engagement:
Amazon
- ROAS: 11.38 (3.8X benchmark)
- ACOS: 9% (3.3X benchmark)
Meta (TOF)
- 80% reduction in CPM
- 20% increase in impressions
- 60% reduction in CPC
- 21% increase in CTR
- 33.29% Conversion Rate (locator searches)
